Audience Profile

My music video will be aimed mostly at 'metalheads' and 'goths/emos'. These two groups are wellknown for their darker view on life and their intimidating and heavy hitting lifestyles. They enjoy their music to be meanigful but also loud and strong. They hate the mainstream pop and R'n'B music that has taken over the world and want to be the complete opposite to the mainstream, using unnusual clothing and disturbing themes to do this. They live to shock and do so through connections to death and pain, and vulgar language and shocking imagery.

The website UK Tribes, which investigates the different groups that make up modern youth culture, would put my song and music video sort of inbetween 'Metalheads' and 'Emo'. The band, Marilyn Manson is often admired and listened to by the nearly extinct, 'Goth' subculture, but it is now moving more to generic metalheads. 'Emotionals' or 'Emos' as they are more commonly known, enjoy the creepy, emotional sound and lyrics that my song, Evidence, hold and so it would also appeal to them.

I hope to aim my music video at teenagers to young adults, so around 15-25. I will aim it more at Emos and Metalheads through the use of dark imagery and an eerie tone, whilst still maintaining the loud, heavy chorus that the song contains and death theme that metalheads are used to.